The London Pass: Is the Upfront Expense Really Worth It?

I had a great time in Ireland and England! I took a break from writing here so that it could truly be a vacation, but now that I’m back, you can expect a lot of posts with advice for the British Isles in the coming weeks. To start out, I’d like to go back to the very first item I purchased for this trip. I bought it before I bought plane tickets, or even knew what time of year I’d go to Europe: it’s The London Pass.

What I Did With My London Pass

I bought a three-day pass, and those three days were packed! Here’s a quick breakdown, along with the approximate normal price in pounds:

Day One: 

• Tower of London (normally 28, but the pass also includes a skip-the-line at the entrance)
• Tower Bridge (normally 10)
• HMS Belfast (normally 16)
• The View from the Shard (normally 32)

Day Two:

• Churchill War Rooms (normally 22)
• Westminster Abbey (normally 23)
• Big Bus Hop-On Hop-Off (normally 34)
• St. Peter’s Cathedral (normally 20)
• Royal Mews (normally 12)
• Kensington Palace (normally 20)

Day Three:

• City Cruises (normally 19)
• The Fan Museum (normally 5)
• Cutty Sark (normally 15)
• Royal Observatory (normally 16)
• National Maritime Museum (admission is free to everyone, but passholders get a free book worth 5)

Feel free to use my itinerary on your own trip or tailor it to fit your personal preferences.

Although I met my goal of doing an average of five activities per day, I did feel rushed in some areas. A lot of the attractions have fairly short hours (10am-6pm seemed common), so I was never really sure what to do early in the morning or late in the evening. If opening times were longer, I would have been able to see more, plus spend more time in places like Tower of London.

What About Other Cities?

The London Pass is just one item sold by The Leisure Pass Group. They offer passes similar to The London Pass in different cities around the world. The only time I ever considered another one of these passes was when I was heading to Paris. It offered admission to a lot of the museums that I wanted to see. However, so did the Paris Museum Pass, which was just a fraction of the price. The Paris Pass did offer a few extras, but none that I was willing to pay the extra price for.

To sum it up, out of all the city passes sold by this company, The London Pass seems to offer the best value.

How to Save Money When Buying the Pass

The London Pass is a huge expense. The per-day cost was more than my hostel bed and meals combined. Currently, a three-day pass is 125 pounds, which exchanges into more than the $50-a-day that many modern urban backpackers try to budget by. Even the cheapest-per-day pass for 10 days is more than $25 a day, which doesn’t leave much room for housing and food in one of the world’s most expensive cities. So many of us budget-conscious travelers will have to accept the fact that if you really want to experience all that London has to offer, you’ll have to spend more than your usual per diem. You can always balance it out later with some less expensive trips. (I’ve got nearly-free camping trips planned out this summer.)

However, spending money in an expensive city doesn’t mean I’m not going to try to save where I can! The London Pass often offers some money-saving options.

For starters, decide how many days you want your pass to last. Obviously, the more days your pass is valid, the more expensive it is, but the less it costs per day. As a first-timer to London, I found that a three-day pass was perfect for my one-week trip. I fit in everything I came to see (plus a couple pleasant surprises). That left me with a few days without a pass, which were still chocked full as I spent those visiting free attractions (like parks, free museums, and iconic places like Abbey Road), and well as some attractions that weren’t part of The London Pass, such as London Eye and Up at the O2.

If you plan in advance, you can keep an eye on The London Pass’ website to look out for sales. I bought my pass during a sale, and ever since then, I’ve noticed that they often offer online sale prices.

You can also find discount codes online. I won’t share any here since they’re always changing, but a quick search on Google should give you the most up-to-date promo codes. You can combine a promo code with a sale for maximum savings.

One more way I saved with The London Pass was by using The London Concierge. The London Concierge is a discount ticket purchasing website exclusively for people who have purchased The London Pass. You can buy tickets from The London Concierge even before you activate The London Pass. This is where I bought my bus trip to Bath and Stonehenge, making it a good deal.

But Is It Really Worth It?

If you total up the amount I could have spent at the attractions I went to during my three-day pass: 86+131+60= 277. Even at the normal retail price of 125 pounds for a 3-day adult pass, I got more than double my money’s worth. Or did I?

As I mentioned before, there were a couple of attractions I would have liked to spend more time in (namely Tower of London and St. Paul’s Cathedral). However, I felt pressured to rush through these a bit so I could fit more attractions into the day and get my money’s worth. If I had been paying directly for these attractions, I would have spent more time at them. There were also a couple attractions I went into just because I had the pass. Although I ended up enjoying the HMS Belfast, I never would have entered without The London Pass.

There were some attractions that I didn’t feel were worth it. The View from the Shard was little more than a rooftop bar with a big cover charge (and it wasn’t even on the roof). Touring Westminster Abbey was okay, but I had a much better time at the free Evensong service I attended there a few days before I started using The London Pass. Of course, every person’s opinion is different, so I didn’t know how I’d personally feel about these attractions until I went there myself. Now that I know, I know not to go back to those places if and when I return to London.

In fact, while The London Pass was good for a first-time visitor to London like me, I don’t think it would be a very good value for a returning traveler. Some of the attractions were one-and-done deals. For those that I would be interested in seeing again, I would plan out my visit ahead of time and try to find discount tickets specifically for those attractions. Or I would just enjoy the abundance of free museums, church services, and parks available to everyone in London. Although you might miss out on a few must-dos, it is possible to spend nothing on attractions and still have an enjoyable time in London.

Conclusion: For London first-timers who are spending several days or more in the city, go ahead and buy The London Pass. Buy a short-length pass (three days seemed almost perfect), and supplement your non-London-Pass days with an abundance of free attractions and sites not included in the London Pass. If you’ve been to London before or are only going for a very short trip (say, a weekend getaway or a business conference where you won’t be available during the daytime), try to find other ways to save on the attractions you want to visit.

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